TRANSCENDING THE INDUSTRY
Lotus is a dating app designed to support different user needs through tiered account types. The goal of this project was to design a clear, flexible sign-up experience that allows users to quickly create an account while selecting the plan that best fits them.
I was responsible for defining the sign-up flow, structuring decision points, and designing a scalable experience that could support multiple user types without increasing friction or confusion.
Lotus sign up flow
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Designing a Multi-Tier Sign-Up Experience
This case study outlines the design of a structured sign-up flow that supports free, premium, and VIP users while keeping onboarding clear, efficient, and easy to complete.
Sharper. Brighter. Lighter
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
The sign-up flow is currently being designed to clearly separate decision points, inputs, and system processes.
User Flows & Wireframes
Lotus app
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Product Name
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Product Name
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Users begin on a landing page with a clear entry point to either sign up or log in.
Landing page
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New users select an account type:
Account Type Selection
Returning users are routed to a login page, while new users proceed with sign-up.
logged in landing
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Profile Creation
All account types require email input and verification before proceeding, ensuring account validity without introducing unnecessary friction.
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Verify to proceed
Each account type presents a different set of required fields:
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Profile Creation
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Discovery
I start by understanding the problem space. This includes learning about the users, the market, and the project's constraints. User research and competitive analysis help clarify what needs to be solved and where opportunities exist.
Empathize
Insights from research are translated into UX personas and user journeys. This step ensures design decisions are grounded in real user behaviors and expectations, not assumptions.
Ideation
With clear goals defined, I explore solutions through task flows, user flows, and early wireframes. This stage focuses on structure, clarity, and usability before visual design begins.
Design
Ideas are refined into interactive prototypes that can be tested, reviewed, and iterated on. Feedback from stakeholders and usability testing informs improvements and helps validate design decisions.
Implementation
Final designs are documented and integrated into a design system or design library to support consistency, scalability, and smooth handoff to development.
Why this process works
Keeps the user at the center of every decision.
Reduces risk by validating ideas early.
Scales from MVPs to mature products.
Balances strategy, usability, and execution.
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